Tulum

The Yucatan Peninsula’s trending beach destination tempers eco-chic sophistication with a touch of barefoot hedonism while retaining the appeal of small-town tourism.
The Mayan ruins at Tulum overlooking the ocean are the most visited and scenic ruins in Mexico. Photo: traveler1116/Getty Images

Overview

Once a thriving hub of pre-colonial trade and the Mayan empire’s only major coastal city, Tulum saw its share of turquoise, jade, and obsidian changing hands. Today, these earth elements remain a signature feature of adornment in a destination where new-agers sip herbal-infused libations while sporting bespoke artisanal jewelry and crystal talismans.

Tulum is an eclectic mix of eco-luxe lifestyles, full-moon beach raves, and sunrise yoga sessions. It’s on the radar for digital nomads, influencers, and the Manhattan fashion crowd. But it’s also a place for those who aren’t trending – or don’t care to. There are still quiet off-the-grid homestays, local eateries serving traditional fare, and miles of pristine beaches within a quick scooter ride. Coral reefs reward divers and snorkelers, inland jungles are pockmarked with clear-water cenote pools. And just to the south of town is Sian Ka’an, the largest nature preserve in the Mexican Caribbean.

Size

6.4 square miles (16.5 square kilometers)

Population

46,000

State

Quintana Roo

Airport

Cancún International Airport (CUN)

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